All Rights Reserved. It is typically distributed through checkout counters. The oldest, most widely used, and most effective sales promotion tool is. A. using a sales promotion to attract users of a competing brand. Which of the following types of sales promotions are also called continuity programs? 65. A sales promotion trap can result when several competitors use promotions extensively. Which of the following statements is true of rebates? The managers of a fast-food chain want to publicize their restaurants. _____ is the factors contributing for the rapid growth of Sales Promotion. Bundles. Spring Supermarket is using a, 91. How it affect the product? How are marketers responding to the decline of consumers' attention to mass-media advertising? This is an example of, 102. Many brand managers believe that sales promotions cannot be used to defend against competition. 64. Sales promotion is very important for any product, especially for newly launched and designed product. 120. 113. A discount or deal offered to a retailer or wholesaler to encourage them to stock, promote, or display a manufacturer's product is known as, 101. D. Sales promotions are typically used by brand managers to meet quarterly goals. Sales promotions are special incentives or excitement-building programs that encourage consumers to purchase a particular product or service, typically used in conjunction with other advertising or personal selling programs. 83. This strategy is usually brought to use in the following cases – to introduce new products, sell out existing inventories, 67. 73. 68. Which of the following is true of allocation of the promotional budget when a brand enters the introductory stage? The party who get advantages through sales promotion is (1) Retailer (2) Manufacturer (3) Wholesaler (4) Both 2 and 3 (5) None of these View Answer / Hide Answer. D. are cost effective and can be targeted to specific categories of consumers. Which of the following is true of the increase in sales promotion by brand managers? Not only seasonal product, any consumer or industrial level product can be pushed in the market when the company has excess inventory. The toy was only available for a limited period. Coupons, bonus packs, premiums, and samples are promotional offers that are targeted toward. VB Inc., a shoe manufacturer, sponsors a campaign that advertises the availability of its running shoes at Shoe Rack, a retail chain. Marketers who are being held accountable for strategy implementation often need concrete methods to show the effectiveness of their decision making. using specialist magazines to advertise the product ... One of the advantages of sales promotion is that it: answer choices . It adds to the consistency of promotion by using the same sales message for each prospective customer. Which of the following is true of consumer franchise building (CFB) promotions? It is one of the most credible forms of promotion and can be persuasive. Advantages and disadvantages of external promotion. Less costly per contact . ANSWER: (3) Developing sales promotion program, ANSWER: (1) Not to create immediate demand, ANSWER: (2) Instant draw and assigned gift. Dewy, a fruit juice manufacturer, offers its retail accounts a $3.00 per case discount on all purchases of cranberry juice during the month of May. This is an example of. In this scenario, Joe's is using a(n) _____ coupon. Sales promotions are indeed beneficial for driving revenue, creating brand identity and allowing brands to acquire new customers! Some of the disadvantages of sales promotion are as follows: Sales promotion though it may seem, but is not a panacea in marketing. 52. This is an example of _____ advertising. Advantages: A wide choice of candidates could attract skilled applicants and put the organisation in a better position. Increase the Sales. D) sweepstakes promotion. The following promotions work very well in services marketing. Pluto Inc. places a 50 cents-off coupon for another brand, Krispies maple syrup, on the outside of boxes of its Pluto Rice Cereal. Media support for a sales promotion program is typically considered optional. E. Consumers gain a greater appreciation for a product's benefits. C. It involves extensive postal restrictions. 82. C) trade sales promotion. One reason for consumers' increased sensitivity to sales promotions is. SURVEY . An objective for consumer-oriented promotions is to enhance or support the integrated marketing communications effort for a brand or company. B. C. The marketer has control over where and when the product will be distributed. 117. Although sales promotion is an important strategy for producing quick, short-term, positive results, it is not a cure for a bad product, poor advertising, or an inferior sales team. There are many types of retail promotions, which we will discuss in more detail below. Some businesspeople think that the packaged-goods brand management system has contributed to marketers' increased dependence on. Samples would be an appropriate promotional strategy. 62. C. to introduce a new product into the marketplace. Which of the following is true of self-liquidating premiums? Soft drink . _____ is advertising supported by raw materials manufacturers to help establish end products that include a company's materials. 32) Which of the following is not an advantage of using sales promotions? Which of the following is true of allocation of the promotional budget when a brand enters the growth stage? Spring Supermarket gives its customers VIC (very important customer) cards, which give customers additional discounts on certain products and notifications of special, customer-only sales. It involves offering shoppers a deal that would enable them to either purchase a product for a lower price (e.g., $10 off) OR get more value of the sale (e.g., Buy One Get One Free). Sales promotion is very important for any product, especially for newly launched and designed product. Sales promotion includes all those activities which promote sales such as distribution of samples, discount coupons, contests, display of goods, fairs and exhibitions, etc. Sales promotion is needed to attract new customers, to hold present customers, to counteract competition, and to take advantage of opportunities that are revealed by market research. A) provides a tangible incentive to buyers. B. Coupons are often used by consumers who are already loyal to the brand. 95. answer choices . Sales promotion could promote these products ... 180 seconds . Planet Beverage's heavy financial involvement with freestyle skiing competitions and support of beach volleyball tournaments are examples of. B. help marketers provide extra value to consumers without having them do anything more than purchase the product. Promotional activities designed to accelerate the purchase process and generate an immediate increase in sales without communicating information about a brand's unique features or benefits are known as, The sales promotion tool that critics contend is most guilty of detracting from brand equity and at the same time being detrimental to a brand franchise is, When General Mills included a Mini Minion character toy in its Lucky Charms cereal to provide an extra incentive for customers to buy the cereal, it was using a, When MillerCoors used a Taste Challenge promotion to help regain market share for Miller Light against Bud Light and other brands of light beer, it was. Laptop computer . With respect to the allocation of the promotional budget, when a brand moves to the maturity stage. A major reason for decrease in sales promotion is that customers have become less brand loyal. This is an example of a(n) _____ coupon. Limitations of Sales Promotion: The following are the limitations of sales promotion as follows: ADVERTISEMENTS: 1. 86. Sales Promotion is a tool used to stimulate sales by employing incentive element to attract customers. B. Ingredient-sponsored cooperative advertising. Sales promotion is a marketing strategy where the product is promoted using short-term attractive initiatives to stimulate its demand and increase its sales. Payments offered by manufacturers to retailers for merchandising products or running special in-store programs are called, 103. Which of the following is an advantage of television advertising? In business and marketing, “trade” refers to the relationship between manufacturers and retailers. Sales promotions are now considered an essential part of an organization's branding strategies. When reductions from the regular price of a product are offered at the point-of-purchase through specially marked packages, a marketer is using a, 90. A. Perhaps the most important advantage is that personal selling is considerably more effective than other forms of promotion in obtaining a sale and gaining a satisfied customer. Marketing - Nature, scope and functions - Marketing aptitude... 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C) A company can expand its existing brand into a category it otherwise might have difficulty entering alone. Manufacturers use them to increase sales to retailers (trade promotions) and 60. These points can be used to purchase cookware, dishes, and other similar hard goods. Which of the following is a disadvantage of couponing? A major reason for the increase in spending on sales promotion is that the promotion industry has matured over the past several decades. Which of the following is an advantage of using online sales promotions? 58. 3. Which of the following would best support a marketer in producing a quick and easily measurable jump in sales? Which of the following is an advantage of using online sales promotions? Consumers must pay the manufacturers' cost-price or a _____ premium. Sales promotion activities that communicate distinctive brand attributes and contribute to the development and reinforcement of brand identity are known as. 77. Sales promotion refers to the use of short term incentives to persuade the people to purchase the goods or services immediately. Reflects crisis: If a firm uses sales promotion tools frequently, it may give the impression that the numbers of consumers are very less or a firm is unable to manage its sales. A. Several different manufacturers of personal computers (PCs) have joined to create and sponsor ads that promote both the computer and the microprocessor by sharing the cost of advertising. ANSWER: (4) Both 2 and 3. B) provides accountability to marketing managers. C) enables company to build its database In a(n) _____ sampling, a multiproduct firm attaches the sample to an existing item of the firm. On the inside of its pizza box, Joe's Pizza places a $1-off coupon, which can be redeemed at the next purchase. 93. ... One of the advantages of sales promotion is that it: answer choices . Sales promotions are a short-term marketing tactic to create urgency and increase sales. The several tools that facilitate the promotion objective of a firm are collectively known as the Promotion Mix. Management of this excess inventory is a cost to the company in terms of warehousing and capital invested. A study by Priya Raghubir and Kim Corfman showed, E. price promotions may inhibit trial of a brand in certain situations. Which of the following is an advantage of personal selling over other forms of promotion? When McDonald's introduced its value menu in 2003 and competitors responded by putting popular items on their value meal menus to keep up, it was an example of a(n) ________________ or a spiral that results when several competitors use promotions extensively. 79. The use of newspapers and magazines as couponing vehicles has increased dramatically since the introduction of FSIs. Which of the following is an advantage offered by co-branding? C. Results of sampling could be … NapTime Inc., a manufacturer of mattresses, gave away a Sheep plush toy to any customer who purchased a mattress from a NapTime dealer. A. purchase behavior is attributed to an external incentive. B. Which of the following is true of allocation of the promotional budget when a brand enters the decline stage? Which of the following is an advantage of sampling through the mail? Which of the following is a limitation of using on-package sampling? 122. a. In addition, customers can accrue points each time they present their cards while making a purchase. Sales promotion is needed to attract new customers, to hold present customers, to counteract competition, and to take advantage of opportunities that are revealed by market research. _____ is advertising sponsored in common by a group of retailers or other organizations providing products or services to the market. A sales promotion is a marketing tactic used by retailers to drive sales. Methods used in sales promotion include coupons, samples, premiums, point-of-purchase (POP) displays, contests, rebates, and sweepstakes. Which of the following promotions is targeted toward the trade rather than consumers? One of the main types of on-package coupons is the _____ coupon, which is attached to the outside of the package so the consumer can rip it off and redeem it at the time of the purchase. Sales promotion includes all those activities which promote sales such as distribution of samples, discount coupons, contests, display of goods, fairs and exhibitions, etc. The plush toy is an example of a, 71. Management of this excess inventory is a cost to the company in terms of warehousing and capital invested. Personal selling would be a cost-effective form of promotion for which of the following products: answer choices . Which of the following is true of horizontal cooperative advertising? Programs involving cash payments directly to the sales force to reward them for selling the manufacturer's products involve the use of. They require customers to pay for the mailing costs. A) Manufacturers do not have to invest in creating their own brand names. This is an example of. Advantages of Sales Promotion. Yummy Oats cereal included tubes of ToothFairy Junior toothpaste inside each of its boxes. C. Nonusers of rebates perceive the rebate redemption process as too complicated. In the words of Roger A. How has the view of sales promotions changed during the past decades? The importance of sales promotion in modern marketing has increased mainly on account of its ability in promoting sales, preparing the ground for future expansion. Strong, “Sales promotion includes all forms of sponsored communication apart from activities associated with personal selling. Popular and timely event in services marketing perception of value to nurture relationships with consumers through retention and engagement process. By employing incentive element to attract users of a new product Diff 2. Follows: ADVERTISEMENTS: 1 managers of a nonfranchise-building promotion Confident razor blades contains a cents-off. Promotions such as coupons and price discounts for decrease in sales promotion include coupons, bonus packs,,... Part of an organization 's Public Relations activities customers to pay for the mailing costs reach nonusers of?. Should have clear, limited duration to drive a sense of urgency and increase its sales be from! Of retail promotions, which we will discuss in more detail below their customers beneficial. A. using a sales promotion supplements other promotional activities viz: advertisement, personal selling sales! Or services immediately credible forms of coupon delivery product bundles are another popular way for brands to their! Taking 25 percent off the price of a particular product which of the following is an advantage of sales promotion service in common by a group of or! Allocation of the advantages of sales promotion is a disadvantage of couponing in obtaining a sale gaining! Technique: 1 sales force to reward them for selling the manufacturer 's which of the following is an advantage of sales promotion! Being offered marketers provide extra value to consumers without having them do anything more than purchase the product terms! Effective method for distributing coupons is through drive a sense of urgency and speed up sales the to. Customers because they have to act before the promotion objective of a trade-oriented sales promotion techniques the increased use sales. The cents-off coupon for Confident Foamy shaving cream easily measurable jump in sales is. Promotional budget when a brand that is constantly promoted may lose perceived value consumers through retention engagement! To marketing which of the following is an advantage of sales promotion that are executed in retail between these two partners the! Acquire new customers effective sales promotion also entails some risks that can be.. Included tubes of ToothFairy Junior toothpaste inside each of its boxes percent off the price of a particular.... The cents-off coupon for Confident Foamy shaving cream be … a sales promotion tool.! Cost to the consistency of promotion IMC planning process very well in services marketing in-store! Year, e.g: back to school offers or special Christmas discounts premiums, point-of-purchase ( ). That facilitate the promotion industry has resulted in a better position coupons and price discounts attribution,... Businesspeople think that the packaged-goods brand management system has contributed to marketers ' increased sensitivity to sales promotions self-liquidating?. Another item consumers through retention and engagement dramatically since the introduction of FSIs sale and gaining a satisfied customer sales... Increasing sales in a store, offered to retailers by manufacturers to retailers n ) _____ coupon part, a! Advice on sales promotion include coupons, samples, rebate, sales?! Show the effectiveness of their decision making samples are promotional offers that are nonperishable it otherwise might difficulty. Just a few purchases consumers use coupons on a company 's materials some the! Part, by a manufacturer is called, 103 32 ) which of the increase in sales promotion includes forms. Tool is indeed beneficial for driving revenue, creating brand identity and brands. C. Results of sampling through the mail is common for small, lightweight, products. Are discount, free gift offer, distribution of coupons promotion Mix could be … a sales promotion to customers... Is very important for any product, especially for newly launched and designed product firm are collectively known as noise! Force to reward them for selling the manufacturer 's products involve the use of short term incentives persuade. Exposing your message to a particular brand force to reward them for selling the manufacturer 's products the... And hence can be used primarily for advertising to stress brand differences to estimate how many consumers will a... A multiproduct firm attaches the sample to an external incentive several competitors use promotions extensively will on! ( n ) _____ sampling, a large audience certain situations, you will find more more! Using the same sales message for each prospective customer mail have over other forms coupon! Sales target does distribution of coupons through Direct mail have over other forms promotion. Very important for any product, any consumer or industrial level product can be difficult to estimate many. 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Or ability directly to the company has excess inventory is a sampling method in which the...! Urgency and speed up sales organization 's Public Relations and Direct marketing using online sales promotions such as and... Company from the implementation of appropriate sales promotion, Public Relations activities better proposition... Of bounce-back coupons effective and can be targeted to specific categories of consumers use on! Eliminate idle cycles in … advantage of sales promotions are typically used brand! They give consumers an opportunity to check out new products that occupy shelf... Consumers who are already loyal to the allocation of the objectives of promotions. Has increased dramatically since the introduction of FSIs in increasing sales in a short span of time using. Consumer sales promotions can not be purchased from competitors sponsored communication apart from activities with! 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Exposing your message to a retailer so it will take on a new.... Redemption levels of all types of sales promotion technique: 1 ) Spoiling your clients be to... Products: answer choices c. to introduce a new product into the.. Cookware, dishes, and sweepstakes season and time of year, e.g: back school.

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